The Need Has Never Been Greater!

Non-profit organizations urgently need to raise ever-increasing amounts of funds to meet escalating costs and to expand their missions.

The government is cutting back its funding of non-profits to reduce the deficit and balance the budget.

Competition for foundation and corporate funding has never been as intense.  Submitting seven or more grant proposals may result in only one success.

The individual donor takes up the slack...

Individual donors now account to $119.9 billion (80%) of the $144 billion donated to charities in 1996.  When bequests are included, individuals accounted for 87% of all contributions to non-profit organizations.

Over 80% of planned and major gifts come from donors who are familiar with, and have supported, an organization for three or more years.

An unprecedented transfer of trillions of dollars from older Americans to their heirs will be taking place in the next few decades.  All non-profit organizations must take steps today  to benefit from this movement of money.

Direct mail is the proven, cost-effective way to maintain and build your donor base.  And yet the competition for donors has never been as intense, and the costs of direct mail are increasing.  You must mail smarter to be effective in today's market.